Welcome to the December edition of the JCK Insider! This editorially curated community newsletter breaks down the latest event news, trends, education, social and travel information in an easy to skim format. Read it here first and consider yourself a true insider.
If you have any questions reach out to any of our JCK Insiders. We'd love to hear from you!
Looks to get you in the ‘Tucson State of Mind’
It may only be December, but February is just around the corner and we are officially in a 'Tucson State of Mind'. What's a 'Tucson State of Mind' you may ask? As veteran show-goers can attest, it's a design-focused and zen-like state that feels more like a vacation than a tradeshow. At JCK Tucson, expect to see nature-inspired looks, color, organic finishes, intricate metal and pave work. Here's a preview of WHAT and WHO you can expect to see:
Ch-Ch-Changes on the JCK Las Vegas Show Floor
We all know that change can be scary. But as we move into the New Year, the JCK team is embracing change with flexibility and determination to deliver a better than ever JCK Las Vegas event. Speaking of change, in case you haven’t heard or didn’t see firsthand at the 2015 show, Mandalay Bay has made several changes to its layout at the Convention Center, forging JCK to relocate several neighborhoods. While we know a reorganized show floor can leave some of the industry a little worrisome, our team knows that the benefits will outweigh the challenges.
With the expansion of the Bayside level at the Convention Center, the construction has however allowed us to further curate the show and place companies with similar product categories into neighborhoods─making it easier for you to navigate the floor and get to appointments. View the 2016 show floor overview below or download a larger version to start getting familiar with the new layout.
We are also excited about several other benefits that the remodel will bring to JCK Las Vegas 2016:
- Easier access to the show floor through a second entrance added to the Bayside level, conveniently located next to the expanded parking lot and shuttle bus drop-off location.
- More registration counters to minimize wait time and assist all attendees with getting their badge when they arrive
- 1800 additional parking spots have been added right next to the Mandalay Bay convention center
- JCK has partnered with Jewelers International Showcase (JIS) who will debut the JIS Exchange, June 3-6, 2016 at the beautifully renovated Tropicana Las Vegas. With express shuttle service to/from Mandalay Bay, the JIS Exchange is your destination for immediate delivery during Las Vegas Jewelry Week. No need to get a new badge, your JCK Las Vegas badge will allow you immediate access to the JIS Exchange Show Floor. Find out more at JISshow.com/Exchange
With the reorganization of the show floor and further curation of neighborhoods, planning has never been more important! Stay tuned to join jckonline.com/lasvegas for planning tips and details to help get you acquainted with the new 2016 show floor layout.
For more information on JCK Las Vegas visit http://www.jckonline.com/lasvegas.
Staying “social” in a digital world
Yesterday the JCK Talks community joined our triple-threat expert team as they shared best practices, insider tips, and meaningful takeaways about the most popular social media platforms in our “Social Media 101” webinar. Incased you missed it we summed up the key learnings from each presenter:
Rebecca Moskal, PR Guru/ Partner of Communiqué
Rebecca specializes in assisting brands to realize their ultimate potential via brand strategy and development, communication planning and public relations – here were a few of her insider tips on how to manage different luxury brands:
- Should have a signature look + feel
- Ask for feedback to engage community of followers
- Post 5-7x’s per week – use programs such as Buffergram or Schedugram to plan out activity
- Post multiple times a day if possible
- Create events on Facebook for trunk shows or other customer opportunities to alert fans of activities in local markets
Jennifer Heebner, Trend Master/Senior Editor of JCK Magazine
Jen is JCK’s market editor, covering new jewelry and trends for JCK Magazine and JCKOnline.com by traveling to major fine jewelry shows around the world. She has mastered the job of sharing these experiences by using social media and here were a few of her top tips:
- Open an account, it’s free!
- Understand what you’re doing
- Be visual
- Interact with others
- Share, share, share!
Lauren Laramore, Marketing Maven/Director of Reed Jewelry Group
Managing social media platforms for over 10 different trade shows can be tricky – here were some of Lauren's "Lessons Learned" on how she stays balanced:
- Too many social accounts, too little time
- It's not just about getting "likes" or "follows"
- Don't even think about purchasing followers or page likes
- Stop spamming your audience
- Always respond to feedback
Itching to find out more? In case you missed the webinar, listen to the recorded webinar to find out all you need to know about the world of Instagram, Facebook, Blogging and beyond!
Ready, Set, Jet: JCK Vacation Journals with Yancy Weinrich
With the holidays approaching and a cold front here to stay, it's time to reminisce on some of the team's favorite summer memories. This month, we escaped to Montana with Senior Vice President, Yancy Weinrich whose journal features mountains, serene views, nature, and south western baubles. Find out what JCK Tucson designers had the best jewelry to pack all on the Insider blog.
Under the Tucson Stars
Lights, camera, ACTION! At JCK Tucson, we are thrilled to present an exclusive Friday night screening under the Tucson stars of "Sharing the Rough." The documentary chronicles the journey of a singular gemstone from the mine in East Africa to a piece of finished jewelry. The outside event will feature a cocktail reception, traditional movie treats, and a Q&A with the film's director, writer, and producer, Orin J. Mazzoni, III, accompanied by Monica Stephenson of iDazzle.
This exclusive event is sure to be a highlight of Tucson Gem Week! Before heading to Tucson, we sat down with the Orin J. Mazzoni, III to get an inside scoop of the movie:
Where did the idea for the film come from?
OM: I was in film school and I was having dinner with Roger and Ginger Dery. I grew up in the jewelry industry and knew them for over 20 years, back when Roger was a gem broker and my family's store brought from him. Over a glass of chianti at Knob Hill Cafe in San Francisco, Roger asked me if I wanted to join him on one of his journeys to Africa. He knew that I was working night and day studying the art of filmmaking and thought I could use a holiday. Well, little did he know that I was bringing a camera and I filmed over 60 hours of test footage in 2011. What I saw was a passionate story that I felt the need to document and bring to the eyes of the jewelry world something they needed to see. With a full crew, I went back in 2014 and with a completely organic non-scripted camera on my side, I captured the first documentary that shows how a gemstone travels from mine to market. It was my way to "Pay-it-Forward" to an industry that has given me and my family so much.
What will our audience learn from watching the film?
OM: The most important thing I hope an audience takes away from the film is knowledge. The future is dependent upon education, and I think that is the most stressed point in the film. We talk about the economy of East Africa, and how education is the future. Roger states directly, "all these miners recognize the importance of sending their children to school," followed by native Kenya Gichuchu Okeno, "Education is the pathfinder ya know, education is the way forward." We've had so many people come forward to help through our philanthropy, The Devon Foundation, whether it be sponsoring a student to learn the art of lapidary, donating textbooks and rough gems that students can polish, and there's even been a library built at the school in Kitarini. However the one thing that I think is the most amazing is that the people in East Africa know that they can only get so much help from the outside, and that they need to do it themselves, and it will make them strong.
I'd also like to add the importance of buying gemstones. This is their livelihood, and to put a personal ban on gemstones because you believe that they all come from child labor, forced mining, or any of the sort, and worldwide that could not be farther from the truth. Every industry has their problems, and it's about time people see a part of the jewelry world that supports the romantic foundation upon which jewelry was built, and know that it flows all the way down to the miner, and helps support their lives.
If you were to explain the film in 3 words, what would they be?
OM: Adventure, Passion, Education
Watch the documentary trailer »
The "Sharing the Rough" movie screening is open to all JCK Tucson badge holders. Register for JCK Tucson and RSVP for the movie.