JCK Las Vegas offers a broad range of marketing and advertising opportunities—with both complimentary and sponsorship opportunities, before, during and after the event.
Learn more about our qualified JCK buyers, marketing opportunities, meet the JCK Las Vegas team and more »
Gain an edge on your competition and take advantage of each of our offerings below.
Market your booth
My JCK Show Planner
The first step to a successful exhibiting experience is updating your company information in My JCK Show Planner—THE buyers' guide to JCK Las Vegas 2013. It is important that you update soon, as your listing contains essential information to help us communicate with you and better promote your company leading up to the show. It will also be available to retailers online, in your My JCK Show Planner listing and printed, in the JCK Las Vegas Show Guide.
Note: The printed Show Guide listing deadline has passed. However, please log in today and update your online listing.
Please contact Felicia Grosso at fgrosso@reedexpo.com or 203-840-5328 for your exhibitor ID and password.
Log into your My JCK Show Planner exhibitor dashboard »
JCK Brand Guidelines
We know how important and beneficial it is for you to promote your presence at JCK Las Vegas before the event. Be sure to include the JCK Las Vegas logo, your featured location and booth number in your advertising campaign.
Featured Location examples: Bridal, Diamond Plaza, Silver, and World's Fair
Booth Number examples: B1234 or S1234
To help—the JCK Las Vegas logo is available to download in both high resolution (for print) and low resolution (for online) formats.
For images from the 2012 event or for more event logos, contact Amanda Gochee at agochee@reedexpo.com.
Customer Invitations
86% of JCK buyers attend the show to find new products. Let JCK Las Vegas help you announce your latest product launches and newest collections and make your booth a must-see stop. We offer our complimentary customer invitations as a tool for you to show your best customers and hottest products that you have what they are looking for at this year's show—new products. The 2013 New Product Announcements are now available to order, get started »
Stay Informed
Exhibitor Ambassador
Mary Parks is here to help you with any questions you may have leading up to the show. Keep an eye out in exhibitor eNewsletters for "Ask Mary" where she'll answer commonly asked questions to help you save money and see more buyers at the show. Mary is available at mparks@reedexpo.com or 203-840-5689, Monday-Friday, 9:00 am – 5:00 pm (EST).
Exhibitor Webinars
JCK's exhibitor webinars are designed to help you get the most out of your exhibiting experience at JCK Las Vegas, brought to you by the experts—the JCK team. Each webinar provides a new topic, highlighting key opportunities, money saving tips, pre-show reminders and much more to help you benefit from all JCK Las Vegas has to offer! Check back soon for the 2013 webinar schedule.
Exhibitor Newsletters
Keep an eye out in your inbox for our JCK's exhibitor newsletters starting in January. From an easy to use calendar of important deadlines to help you save money and Mary's tips for a successful show, to updates on buyer registration—our exhibitor newsletters are your source for pre-show planning.
Buyer Programs
JCK Las Vegas offers your company exposure to more than 22,000 qualified buyers from around the globe. Learn more about the customized programs we've created for our top buyers and consumer editors (and how to identify them at the show!)—providing you unparalleled access to business and networking opportunities.
Majors
More than 600 buyers from major department & chain stores attend JCK Las Vegas. JCK rolls out an exclusive program for them which include: JCK badges mailed in advance, personal concierge service to assist in all planning and appointment setting needs, VIP Buyer Lounge access, hometown press coverage and customized Spotlight on JCK newsletters. Majors' badges will feature a dark red ribbon along the bottom.*
VIP
Over 500 buyers attending JCK Las Vegas for the first time receive a personal concierge to facilitate appointment setting, answer questions and more, VIP Buyer Lounge access, Hometown press coverage. VIP badges will feature a dark red ribbon along the bottom.*
International VIP Buyers
Growth year on year 12%; JCK attracts buyers from 99 countries. These important buyers receive: hosted hotel packages, translation services, complimentary breakfast and VIP Buyer Lounge access. Countries include: Australia, Brazil, Canada, China, India, Malaysia, Mexico, Panama & Russia. International VIP badges will feature a dark red ribbon along the bottom.*
Hosted LUXURY Buyers
Select high-end buyers receive 5-7 night hotel stay, through JCK, based on show floor spend are provided exclusive amenities include: daily networking breakfasts and lunches, keynote speakers, evening events. Hosted LUXURY badges will feature a silver or gray ribbon along the bottom.
Club Privé
New for 2013 and exclusively created benefits for our LUXURY Privé New York and Panama retailers and exhibitors. Benefits in Las Vegas include: Club Privé lounge, VIP hotel check-in at Four Seasons/THEhotel/Mandalay Bay, retailer liaison, access to LUXURY and Swiss Watch. Club Privé badges will feature a lime green ribbon along the bottom.
Consumer Editor Program
In 2012, JCK began to bridge the gap between consumer publications and our exhibitors. With complimentary press passes, editorial look book, customized show floor map and two editor preview events per year, the latest lines and trends from top JCK, LUXURY and LUXURY Privé exhibitors are more accessible than ever to consumer editors. Publications represented include W, ELLE, Forbes, Golfer's Digest, The Knot, Town & Country and more. Editor badges will feature a green ribbon along the bottom.
*Badge ribbon subject to change, check back prior to the show for an up-to-date list.
Press Outreach
Press Releases
Press releases are a great way to keep the media up to date with news and recent updates from your company, and what you are planning on showcasing at JCK Las Vegas. Write a press release about your latest news and JCK product information and post to My JCK Show Planner to be featured on our website. Access the My JCK Show Planner Exhibitor Dashboard here and upload your latest news today!
Press Kits
Exhibitors are encouraged to display their information kits in the Press Office for easy access for the media. Up to 50 kits may be placed in the press room and all kits should be mailed in advance or dropped off to the Press Office, located in the Shorelines, Level 2 Lobby. We encourage you to provide eco-friendly press kits—digital kits on DVDs or flash drives are suggested.
If you are shipping your press kits pre-show, please use the following shipping information. Shipments can begin arriving Monday, May 20.
JCK Las Vegas
C/O Freeman
Mandalay Bay Convention Center
3970 Las Vegas Blvd South
Las Vegas, NV 89119
Attn: Press Office – Lobby, Shorelines, Level 2
Media Outreach & Onsite Meetings
Each year there are approximately 400 consumer and trade business editors that attend the JCK Las Vegas. They are always looking for information to help them write complete and comprehensive coverage about JCK Las Vegas.
This is a great opportunity to share your company's latest product launches and news. Contact Rebecca Moskal of Communiqué at rebecca@communique-la.com or 646-245-1263 for more information.
Preparing for the Press at JCK
Here are some tips to ensure you maximize exposure for your brand at the show:
- Have your new pieces photographed on white backgrounds and have CDs or flash drives with pre-loaded images ready to give to editors; you can also leave up to 50 of your press kits in the press office. Press kits can be shipped to the Show for arrival on May 21st or later to the Press Office.
- Be ready with your brand's :30 elevator pitch! Editors only have a few moments to stop by each booth, so be able to clearly communicate the key points about your brand.
- Have 2-3 pieces pre-selected to present to editors; they can be your iconic pieces, new additions to the collection, etc; be able to speak to the materials, price points, and availability.
- LET EDITORS SNAP PHOTOS! We have so many exhibitors that shy away or don't allow editors to take pictures with their cell phones or cameras. In this age of blogs and social media, it's a huge missed opportunity.
For more information, please contact Lindsay Damici at ldamici@reedexpo.com.
Press Office
The JCK Press Office is located in the Lobby of Shorelines, Level 2
Press Office Hours
Monday, May 27: 3:00 pm-6:00 pm
Tuesday, May 28: 8:00 am-6:00 pm
Wednesday, May 29: 8:00 am-6:00 pm
Thursday, May 30: 8:00 am-6:00 pm
Friday, May 31: 7:30 am-6:00 pm
Saturday, June 1: 8:00 am-6:00 pm
Sunday, June 2: 8:00 am-6:00 pm
Monday, June 3: 8:00 am-4:00 pm
Additional visibility & sponsorship opportunities
JCK Marketplace—Year-round exposure
Gain access to qualified JCK Las Vegas buyers year-round—showcase your latest products, feature contact information, MSRP pricing and more with your complimentary JCK Marketplace showroom.
In the last year, more than 200,000 unique visitors to JCK Marketplace—be sure your company and products are featured. For more information on JCK Marketplace and sponsorship opportunities available, please contact Sean Kelly at skelly@reedexpo.com or 203-840-5922.
2013 JCK Mobile App QR Code Scanning Program
Buyers at JCK 2013 will build their list of favorite exhibitors to bring back to their store after the show by using the 2013 JCK Mobile App built in QR code scanning function.
- Buyers will ask you to scan the back of your badge using their 2013 JCK Mobile Apps' QR Scanner
- The 2013 JCK Mobile App will build and store the list of companies each buyer scans at the show
- After the show, each buyer will receive a customized list with a direct link to your JCK Marketplace online showroom to continue to source and review products, keeping the leads coming to you, year-round
