Webinar Archive

2017 Webinars | 2016 Webinars | 2015 Webinars | 2014 Webinars | 2013 Webinars | 2012 Webinars


Stand out in the crowd | Successfully collect 100’s of online reviews

Wednesday March 8th 2:00 pm – 3:00 pm

What can your business do to make sure it is taking control of its online reputation? You should proactively seek feedback from all of your customers in the form of online reviews. Doing so will boost local SEO, improve consumer confidence in your business, and provide you with invaluable insights that will help you improve your operations. Learn first-hand from experts at Podium how to harness the power of customer feedback and make the most out of your online reviews.

Speakers: Nico Dato, VP Marketing
Nick Miller, Director of Retailer Sales

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2016 Webinars

Get Holiday Ready with Yelp!

Wednesday November 30 3:00 pm – 4:00 pm

With 82% of Yelp searches leading to sales and only 4 weeks left to shop for the holidays, now is the perfect time to make sure your Yelp listing is ready for the holiday season. Yelps very own Emily Washcovick covers the best practices and tips to make sure your store is equipped with all of the tools to be successful!
Speaker: Emily Washcovick, Business Outreach Manager, Yelp, Inc.

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Small budget – BIG IMPACT!

How a small budget can still make a BIG IMPACT by changing your strategic approach to digital marketing and social media

JCK TalksWednesday, August 17, 2:00 pm – 3:00 pm

The jewelry industry is driven by both large and small businesses, and today's evolving business environment means we need to think bigger to make a bigger impact.  Ben Smithee's all-new energetic session will focus on the ways small budgets (for both big and small businesses) can grow through more effective and efficient digital marketing and social media.  Whether you are a 1-person shop or have multiple storefronts, you can take these strategies and tactics straight to market to affect your business, today. This brand new content from Ben will help your brand stretch your marketing dollars with greater success.

Speaker: Ben Smithee, CEO, The Smithee Group

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The Knot Bridal Jewelry & Engagement Study

JCK TalksWednesday, July 13 2:00 pm – 3:00 pm

The Knot 2016 Bridal Jewelry and Engagement Study features the latest insights into the most popular styles of engagement rings, wedding bands and other bridal jewelry from real brides and grooms. The largest and most in-depth study in the industry, it also includes insights on purchasing timeline, usage of technology in the research process and preferences for color, cut and style of stone.

The KnotAdditional insights include:

  • Day of wedding jewelry & accessory trends
  • Luxury couple profile & spend
  • Proposal insights

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Reaching New Customers Digitally

JCK TalksWednesday, April 27, 2016 2: 00 pm – 3:00 pm

Wondering how to reach new customers digitally? Join JCK's SEO Guru, Susan Merola, as she talks specifics on how to effectively target customers through Facebook & Instagram Ads as well as Google AdWords. She'll also discuss how to re-engage past customers through remarketing and retargeting.

Speaker: Susan Merola, SEO Guru for JCK Events

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Beyond The Basics – Social That Sells

JCK TalksWed, April 6, 2016 2:00 PM – 3:00 PM EST

A conversation that will help designers and retailers create winning brands and campaigns in the evolving social space. While it is great to get a solid foundation, build buzz and see the vanity metrics of followers and likes on the rise, what really matters is conversion and strategies that increase sales and consumer engagement. What can you do to drive sales and grow your business via social? This webinar will discuss a few of the top things you can start doing, now that you have the basics in the books.

The Smithee GroupSpeaker: Ben Smithee, CEO The Smithee Group

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Increasing brand presence through SEO

JCK TalksWed, Feb 24, 2016 2:00 PM - 3:00 PM EST

SEO "Search Engine Optimization" – what does that really mean and how does it affect your business? This webinar will provide a basic understanding of SEO and demonstrate how to optimize your website and social posts to gain more exposure and attract new customers.

Speaker: Susan Merola, JCK Events SEO Guru

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2015 Webinars

Social Media 101

JCK TalksWednesday, December 2, 2015 | 2:00 pm

Whether you are new or old to the Social Media world, join our triple-threat expert team as they share best practices and insider tips about Instagram, Facebook and Blogging. Come prepared with your top questions to ask the team:

  • Lauren Laramore, Group Marketing Maven/Director, Reed Jewelry Group
  • Rebecca Moskal, LUXURY PR Guru, Communique
  • Jennifer Heebner, Senior Editor/Trend Master, JCK Magazine

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Understanding the "iDiamond" Generation

SarinePresented By: Sammy Kauffman, Sales Manager and Brad Campbell, VP of Sales, Sarine NA
Wednesday, May 20, 1:00 pm – 2:00 pm EST

Millennials are tech savvy, hyper connected, and searching for reliable information to support their purchasing activity. Via new technologies and a range of channels, including online, mobile and in-store, jewelry sellers can adapt in real time to the customer's unique needs, providing the right information to boost consumer confidence and increase sales.

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Driving growth through Ecommerce while mitigating risk!

UPS CapitalPresented By: JoDawn Whitlock, and Kristal Kuper, UPS
Wednesday, May 14 , 1:00 pm – 2:00 pm EST

Are you thinking about moving more of your business to an online model or are you wondering how to more effectively serve your online customers?  Join UPS Capital as they breakdown the online shopper's path to purchase into 3 categories (pre-purchase, purchase, post purchase) and how to mitigate risk along the way.

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How to Catch an Editor's Eye

How to Catch an Editor's EyePresented by: Rebecca Moskal
Thursday, May 7, 2:00 pm – 3:00 pm

Ever wonder what's the 'it' factor that grabs an editor's attention? How to most effectively pitch an editor to gain coverage for your collection? Join us for an hour-long insiders' conversation with 3 top jewelry journalists as we pick their brain on top trends, future forecasting and how to get your pieces noticed by millions of consumers. Submit your questions in advance to have the editors respond directly to you most important inquiries!

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Press 101 – Exhibitor Webinar

Press 101Presented by: Rebecca Moskal & Caroline Tracy, Communiqué
Thursday, April 16 – 2:00 pm – 3:00 pm EST

Are you ready to wow editors at JCK Las Vegas? Do you know how to make your brand stand apart from all the rest? Do you have your: 30 second elevator pitch prepared for that critical press pitch? Grab a pen and give us an hour to help you prepare to maximize your brand exposure to consumer press at this year's JCK Las Vegas.

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Welcome to the Neighborhood – Exhibitor Neighborhood Webinars

JCK WebinarsPresented by: Katie Dominesey, Industry Vice President JCK Las Vegas

The show floor was curated into neighborhoods based on buyer feedback to make the show floor even easier to navigate and shop. We know there have been questions about your JCK exhibiting experience—so we wanted to touch base with all of you! This is your last chance to sign up to take part in our interactive webinar on.  View your neighborhood's webinar through your respective link below.

Remainder of Pavilions Exchange Pavilion Essentials Pavilion Bridal & Gift Pavilion Now/Next Pavilion

Rediscover the Revolutionized JCK Education Program – 'JCK Talks'

Diane Warga-AriasPresented By: Diane Warga-Arias, JCK Education Chair & LUXURY Strategist
Wednesday, April 1, 2015: 2:00 pm – 3:00 pm EST

This year, we're transforming the JCK Education program, bringing you forward thinking speakers the day before the show opens (Thursday, May 28). These complimentary 'JCK Talks' will focus on "Redesigning Retail." We're giving you a sneak peek at what you'll see in Las Vegas through this interactive one hour webinar on Wednesday, April 1 at 2:00 pm.
In this webinar, Diane Warga-Arias will break down the transformed education program, JCK Talks which is designed to boost retailer's imagination, boost retailers' thinking and boost retailer's sales and profits in the changing marketplace.

  • New Date Pattern
  • One Track Focus
  • Sneak Peek into Speakers and Sessions

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2014 Webinars

Transform First-Time Jewelry Sales into Lifelong Customers

Michael CalabresaPresented by Michael 'Cal' Calabresa, Director of Business Development, Jewelers Mutual
Thursday, September 18, 2014 2:00 pm – 3:00 pm EST

Loyalty is key to a successful business. Superior service, building trust, and managing relationships ultimately fuel customer loyalty. Learn how introducing your customers to jewelry insurance not only benefits them, but provides significant advantages to you- the jeweler.

In this webinar, Michael 'Cal' Calabresa will discuss:

  • Top ten reasons to mention jewelry insurance to customers
  • Easy ways to talk about jewelry insurance
  • Benefits that come back to you for mentioning Jewelers Mutual

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2013 Webinars

Blow Out Your Sales This Holiday Season

Shane DeckerHow to Make this Your Most Profitable Holiday Yet!
Presented by Shane Decker, President of Ex-SELL-Ence
Friday, October 25, 2013 – 2:00PM – 3:00 PM EST

Shane Decker, globally renowned sales trainer for jewelry retailers, will take your store to new heights this holiday season in this 60 minute Free webinar. Did you know that closing ratios go up between 50% - 80% in the holiday season only because people are looking to buy? Imagine what those ratios could be if your sales staff was trained this season.

In this webinar, Shane will take you through tips on:

  • Building the add-on sale
  • Creating a sense of urgency
  • How to close more direct

The holidays will come…let's make this one your most profitable yet!

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2012 Webinars

Keeping Your People Fired Up For The Holidays

DeckerShane Decker, President, EX-SELL-Ence
Thursday, November 17, 2012 2:00pm – 3:00pm EST

As the president of Ex-SELL-Ence, Shane Decker has been helping sales associates and business owners achieve the highest level of "ex-sell-ence." With the fervor of a televangelist, Shane teaches retailers the anatomy of a sale, how to handle objections, closing skills, the art of the turnover, and how to recognize sales profiles. Shane's sales secrets have been published in numerous trade publications and he has been a speaker at JCK events and other industry events for almost 20 years. He has provided much sought-after sales training for more than 3,000 stores worldwide.

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Getting the Most Green for Christmas

Brad HuiskenBrad Huisken, Owner, IAS Training
Friday, October 21, 2012 2:00pm – 3:00pm EST

For more than 40 years, Brad Huisken has been directly involved in all aspects of sales. He is a recognized expert in the field, as well as the founder and president of IAS Training, a company committed to delivering fun, motivational, and educational public and private seminars and in-house consulting on both sales and sales management. Huisken has authored highly acclaimed publications and programs, including the book I'm a Salesman! Not a Ph.D. and his new book, Munchies For Salespeople: Sales Tips You Can Sink Your Teeth Into.

In this webinar, you will learn:

  • Efficient ways to get the customer into your store
  • How to ask the right questions to make the sale
  • How to make them feel special
  • How to earn more of their business
  • Multiple ways to get customers to spend most of their holiday shopping money with you

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