PR How-To Guide

We have finalized our list of media professionals attending the 2022 JCK and Luxury shows now.  Stay tuned for updates in the coming weeks.  In the meantime, we’ve prepared a list of PR best practices to help you make the best impression possible for this year’s show.  

If you see them roaming the show floor, welcome them to your booth to see your newest products for an opportunity to be featured on their social channels.

Make sure your Exhibitor profile is updated in the Exhibitor Hub to reflect that you are press friendly. You can upload press releases, events, guest appearances, etc. in the Exhibitor Hub. 

Be prepared to drop your press kits, lookbooks and other marketing materials in the JCK Press Lounge.  Exact location to shared be in April. Branded USB memory sticks with marketing materials are preferred. 

JCK has confirmed press attending the show from print, digital, online, consumer, trade and news media outlets, in addition to digital influencers and style tastemakers. As with previous years, there may be editors that cannot be present, but would like to be updated on the newest collections and company needs. In your outreach make sure to include your booth number, neighborhood, location, and a few sentences about your company. A visual of a new product or link to a lookbook is also very helpful. If you’d like a copy of the media list, please contact Jen Cullen Williams at jen@luxbrandgroup.com.

Media connects to brands in a different way than retailers do and will be looking for content that appeals to their target audience. Be prepared to speak about your brand, genuinely and articulately, as it relates to current trends and highlights your points of differentiation. Be prepared to answer questions on the materials used, inspirations, and brand history.

Whether it is a small piece of jewelry or a branded gift, a physical item will serve as a reminder of your brand. 

Whether it is a small piece of jewelry or a branded gift, a physical item will serve as a reminder of your brand. 

Influencers and Editors are constantly seeking content and capturing their experiences in real time. Have your social media handles and hashtags ready on printed tent cards and offer a clean space at your booth with a small light ring that allows for optimum photo snapping. 

If you are truly interested in maintaining an ongoing relationship with an influencer or editor, reciprocate support. Follow their social media pages and read their posts and stories. 

Make sure to collect business cards from all press that visits your booth. Follow up with a thank you and any images or marketing materials they may have requested.

JCK Show 2022 event schedule boasts over 40 events, from networking to education, including the JCK Talks series, which offers the opportunity for peer-to-peer discussions and learning opportunities. 

For any questions on show news, events, interview requests, and other press inquiries, please contact our agency, Luxury Brand Group.

Jen Cullen Williams

jen@luxbrandgroup.com

562.382.3802