The Reality of the Diamond Story Today and How to Tell it

The Reality of the Diamond Story Today and How to Tell it

May 31, 2019, 4:00 PM - 5:30 PM

Room 303, Level 1
Language:
English

The DPA will present the contemporary diamond story through its three core activities: a new campaign from the Real is Rare Real is a Diamond platform targeting the self-purchasing woman; a first ever independent report shedding light on the modern diamond mining industry with compelling case studies focused on our people, our community, and our planet; and how the DPA is supporting the trade through educational tools and a third-party audit of diamond verifications devices. Additionally, the DPA will share a very exclusive preview of a new campaign featuring unprecedented and cinematic storytelling of the billion+ year journey of the natural diamond. 

Contributors

  • Jean-Marc Lieberherr

    Speaker

    CEO

    Diamond Producers Association

      Jean-Marc Lieberherr is the Chief Executive Officer of the Diamond Producers Association (DPA).  A respected industry leader and sought-after...

  • Grant Mobley

    Speaker

    Head of US Trade

    Diamond Producers Association

    Grant Mobley joined the DPA in 2018 as the head of US trade. Mobley works with retailers and jewelry industry stakeholders to help them take...

JCK Las Vegas 2020

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