JCK Show
June 6 - 9, 2025
The Venetian Expo | Las Vegas, NV

Absolutely, Amethyst! A Birthstone For All

Out of the many attributes that make people adore amethyst (much-deservedly so!), it’s difficult to pinpoint the very best thing.

To state the obvious, its beauty is a deep, vivid one, irresistible to purveyors of purple but even likable for those who wouldn’t describe themselves as big fans of the color. Amethyst is sort of the “every gem,” offering something for everyone and every taste, in a stunning range of hues and sometimes even preferred in geode form.

As a geode, amethyst is miraculous. Glittering with crystals against a backdrop of purple, amethyst geodes are often styled in jewelry, but just as often in sensational objects found on bookshelves and mantles. GIA’s gem encyclopedia had this staggering fact to share: “In gem localities like Brazil, amethyst sometimes forms in hollow, crystal-lined geodes so big you can stand in them.”

Rich with beauty but known for its relative affordability, amethyst’s modest price tag is another advantage of this February birthstone. You’ll find the gem in eye-catching cocktail rings and statement earrings, just as you’ll find it in petite stacking rings and studs.

While the finest amethyst appears as a striking purple—often with underlying reddish tones—the gem comes in lovely light lilac and dark shades, as well as in bicolor variations like ametrine, combining the colors of citrine and amethyst.

Here, a gorgeous display of amethyst and all its capabilities, demonstrated by our exhibiting brands and designers of the JCK Show.

Ring in 18k white gold with 22.4 ct. amethyst and 2.7 cts. t.w. diamonds, price on request; Daviani Collection

Earrings in vermeil with amethyst, $293; Jorge Revilla

Cocktail ring in 14k and 18k yellow gold with 14.38 ct. amethyst and 0.144 ct. t.w. diamonds, $3,180; Lolovivi

Earrings in 14k yellow gold with amethyst, $545; Parlé 

Birthstone ring in sterling silver with 0.98 ct. lab-grown amethyst, $155; Lafonn

River Thames necklace in gold fill with amethyst, pink amethyst, and iolite, $450; Mabel Chong

Mid-Century Modern-inspired necklace in sterling silver with amethyst, $175; Zina

Three-stone ring in yellow gold with amethyst and diamonds, price on request; Hari Jewels

Triple strand lariat in sterling silver and 18k gold vermeil with rose de France amethyst, $415; Anatoli 

Rainbow collection ring in 18k white gold with 26.23 ct. amethyst and 0.42 ct. t.w. diamonds, price on request; Kouzoupis

Heart earrings in 14k yellow gold with amethyst, $540; Royal Chain

Bangle bracelet in sterling silver and 14k yellow gold with amethyst and diamonds, price on request; Aiya Designs

Pear-shape pendant in 18k white and rose gold with amethyst and diamonds, $7,095; John Atencio

North-South ring with 2.25 ct. amethyst and 0.15 ct. t.w. diamonds, $1,900; Izi Creations

Ring in 18k and sterling silver with 9.0 ct. amethyst and diamonds, price on request; Alp Sagnak