JCK Show
June 6 - 9, 2025
The Venetian Expo | Las Vegas, NV

All Heart: Jewels for Valentine’s Day and Beyond

In the weeks surrounding Valentine’s Day, heart jewelry is ubiquitous. The icon of the holiday, hearts appear on everything from clothing to chocolates to decor, and everywhere in between.

But much like Valentine’s Day, heart jewelry has expanded its repertoire. No longer a holiday solely for lovers, the day has evolved to celebrate all manner of important relationships, be them among girlfriends, families, and even oneself. In the same vein, heart jewelry has grown, too, with so much more to offer than the simple diamond pendants of yore (though those are rather timeless options).

Once regarded as twee, heart jewelry, much like pearl jewelry, has gotten a serious upgrade over the last several years. They say, “not your grandmother’s pearls,” but they could just as well say, “not your mother’s hearts.” Today’s options are appealing to up-and-coming generations and established ones alike, with vast variations in colors and style.

Luxurious, one-of-a-kind pieces pay homage to the heart, draped in gemstones and diamonds—certainly a higher caliber of heart jewelry than a gift between tween lovers. For them, too, the heart has become “cool,” via puffy charms and dangling single earrings, tiny huggie hoops and stackable rings.

There are black hearts for those with a flair for the dramatic, gold hearts perfect for being on-trend, red gemstones for a classic, but colorful look. Yes, heart jewelry is abundant and ideal for Valentine’s Day, but its symbolism and charm is enduring throughout the entire year—and for years to come.

 

Band in 14k rose gold with ruby, $1,388; Classique Creations

House of Cards dangle heart earrings in rose gold-plated sterling silver with onyx, $99; Anna Zuckerman

Heart ring in 18k rose gold and sterling silver with brown diamond and amethyst, price on request; Alp Sagnak

Heart baguette necklace in yellow gold with diamonds, price on request; ASHI

Huggie chain earrings in 18k yellow gold with 2.22 cts. t.w. pear-shape diamonds, $20,000; Rahaminov 

Heart necklace in yellow gold, price on request; Marika Desert Gold

One-of-a-kind cuff bangle in 18k yellow gold with 29.16 cts. t.w. ruby hearts and 3.56 cts. t.w. diamonds, price on request; Steven Royce

Heart pendant in platinum and black rhodium with 2.2 ct. ruby, 0.22 ct. t.w. rubies, and 0.45 ct. t.w. diamonds, $45,000; Omi Privé

Heart pendant in pure platinum with CZ; Crislu

Eternity band with heart-shape diamonds; Nader Kash

Valentina disc necklace in gold leaf with white topaz; Evocateur

Puffy heart toggle bracelet in 14k yellow gold with 0.41 ct. t.w. diamonds, $1,690; Shy Creation

Heart earrings; Jorge Revilla

Heart earrings in 14k yellow gold with 0.35 ct. t.w. diamonds; Royal Jewelry

Ring; Gemorbit

Pendant; Kazoupis

Mediterranean heart locket in 18k yellow gold and sterling silver with blue topaz; Gerochristo

Heart-shape floating diamond pendant in 14k yellow gold with 0.25 ct. diamond, $2,250; Baggins

Open heart hook bangle in 14k yellow gold with 0.2 ct. t.w. diamonds, $2,625; I. Reiss

Heart drop earrings in yellow gold with diamonds; Urbaetis Fine Jewelry

Confetti heart pendant in 14k tallow gold with 0.49 ct. t.w. diamonds, $2,850; Dilamani

Stackable heart ring in rose gold with diamonds; Fana