INDIA Pavilion at JCK LAS VEGAS to Showcase Jewellery for the new-age consumers Witness India’s Prowess in Designing Jewellery @ India Design Gallery
GJEPC is organizing an India Pavilion at the leading jewellery event in North America, JCK Las Vegas. This year, 52 gem and jewellery exporters participating at the “India Pavilion” will be showcasing a wide variety of trendy and innovative jewellery made for new-age consumers especially in the US market.
With 52 exhibitors spread over an area of 6320 sq ft, India Pavilion is located at Passport (Level 1), Diamond Plaza & Lab Grown (Level 2); and India Design Gallery at booth no. L105, Level 1.
For India, JCK Las Vegas has been a significant platform to further strengthen its network and improve its exports to the USA. It is also an opportunity for Indian exporters to understand the latest trends in the market which helps them to come back every year with trendy and region specific products for the buyers here. With top manufacturers participating at India Pavilion, buyers here will get to see products of the highest quality, including loose diamonds, coloured gemstones, plain gold jewellery, pearl jewellery, silver jewellery as well as diamond and coloured stone studded jewellery.
Colin Shah, Chairman, GJEPC said, “USA is a significant market for the Indian gem and jewellery industry. Out of the India’s total gem & Jewellery exports of USD 38.15 billion, the US market alone accounted for 37% or USD 14.01 billion. It is expected that this momentum of US demand will continue further, and this is a good sign for Indian gems and jewellery exports.”
INTRODUCING THE INDIA DESIGN GALLERY
One of the special attractions this year at the JCK Las Vegas show will be the exclusive India Design Gallery, showcasing some of the most magnificent bejeweled creations.
The Jewellery at India Design Gallery have been designed by the finalists of Artisan Awards, a Design led initiative by GJEPC. Artisan Awards recognizes and rewards the best in jewellery design and celebrates the highest level of artistry, innovation and individuality, elevating jewellery designers to their rightful status of artists.
The Artisan Awards 2022 theme – “The Collectors” was based on 3 iconic and legendary women who were known for their incredible style; insatiable hunger for beautiful, one-of-a-kind, signature jewels – a) Elizabeth Taylor, b) Barbara Hutton, and c) Wallis Simpson.
Milan Chokshi, Convener, Promotions, Marketing & Business Development, GJEPC commented, “The Collectors is a theme that dare designers to think uniquely. Styling the three icons was not an easy task, especially since the women were jewellery collectors with an exceptional eye for design and detail. To conceptualise sophisticated creations, one requires the ability to have design empathy to visualise concepts that were in alignment with the aesthetics of these divas.”
Today, the Indian gem & jewellery industry is at its pinnacle. All thanks to its 5 million workforce. For this industry, ethical business practices precede any other. ‘Business with a Conscience’ has been its mantra for decades now and it indeed reflects in the efforts taken by the industry to adopt measures for the wellbeing of not only its workforce but also initiates several other programs for the greater good.
The Indian Gem & Jewellery Industry and GJEPC have invested heavily in its workforce by adopting high standards of modernisation, safety, cleanliness and other socio-economic benefits such as, medical facilities, employment generation and second-to-none training programs for workers amongst others.