Birthstone Jewels for a Foolproof Holiday Gift

The holidays are a time for gifting, and for many shoppers, there’s no better option than jewelry. But even if a customer is set on buying jewelry for someone special, it doesn’t mean they’re sure of what kind.

You’ve had them in your store. The young person newly in love (or like) looking to woo their special someone. The dad hoping to treat his daughter to something sentimental. The daughter searching for a wearable keepsake for her mom. They all know jewelry conveys the words that so many other gift options cannot—but which kind says it best? Diamond earrings? A friendship bracelet? A brooch?

Birthstone jewelry remains a best-selling item for many stores for a reason—often accessibly priced, this category is a personable way for gift givers to show their love and appreciation for their special someone(s).

Many of the styles pictured here, from our exhibiting brands, are available in all birthstones, and in a range of different metals and prices. Some are even customizable to include more than one birthstone, the perfect gift or self-purchase for a mother or grandmother this holiday season.

With so many options to choose from, meaningful and memorable holiday gifting is ensured.

Ring in 18k yellow gold with 1.03 ct. oval zoisite, 0.2 ct. t.w. yellow sapphire, and 0.62 ct. t.w. diamonds, $4,000; Steven Royce

Ring in 14k white gold with sapphires and diamonds, $5,070; Lali Jewels

Birthstone necklace with customizable metal and gemstone options, price on request; Lolovivi

Birthstone pendant in 14k yellow gold with pearl, price on request; GL Creations

Pendant in white gold with 0.81 ct. amethyst and 0.17 ct. t.w. diamonds, $1,050; JP Diamonds

Ring in 14k yellow gold with 1.75 ct. blue topaz, $1,065; I. Reiss

Love Knot stud earrings in sterling silver and 18k yellow gold with blue topaz, $165; Phillip Gavriel

Hoop earrings in 14k white gold with 0.3 ct. t.w. ruby and 0.08 ct. t.w. diamonds, $725; Artistry, Ltd.

Birthstone cross necklace in sterling silver bonded with platinum with 0.79 ct. simulated aquamarine and diamonds, $180; Lafonn