Talking Jewelry Trends With Artistry, Ltd.
If a retailer were to go looking for a go-to jewelry supplier that had on-trend—yet enduring—pieces to offer its customers, they’ll have found it in Artistry, Ltd.
Founded in 1982 by Laura Klemt, the company has kept the industry up to date with styles that always feel fresh but stand the test of time, offering a combination of gemstone and diamond jewelry in a wide array of designs.
The year 2022 marks 40 years in business for Artistry, which has remained a family-run company with Susan Klemt Williams, daughter of founder Laura Klemt, serving as its president.
Below, Susan Klemt Williams gives us an update on the brand’s top trends this year, what she expects to be hot in 2023, and how to stay connected with what customers want.
What have been your top three best-selling styles this year?
All the Sophia Collection birthstone stacking rings (style #GR729) have continued to be popular, as well as our new Aura Collection pendants (style #GNM03) and a full rainbow of One of a Kind three stone rings (style #GR744)!
Have any recent trends been surprising to you?
Yes! Our incredible Starburst pendant (style #GND99) has been so popular. We offer it in 14k white gold with diamonds, yellow gold with diamonds, and yellow gold with ombre sapphires. It’s exquisite!
Make a bold prediction for the jewelry industry in 2023.
Rainbow jewelry will be even more popular than it was this year! We are introducing a few new styles to meet the demand. We can’t wait to show our customers!
Can you tell us about any new collections you have in the works for next year?
Yes! We are excited about a new semi-precious collection. We can’t say much yet, but we expect it to be as popular as our Dolce, Hexagon, and Aura collections. Stay tuned!
How do you keep your finger on the pulse of what’s popular among consumers? What do you recommend for retailers trying to do the same?
Pay attention to the data! It might not be sexy, but it’s vitally important. We analyze all data that is available to us including our own data as well as our customers’ data. It’s all about paying attention to trends.