5 Minutes With 5 Exhibitors of the JCK Show
It’s May, and you know what that means—it’s the month of the JCK Show! As of now, our exhibitors are busily finalizing their preparations for the big event, which means they don’t have much time for anything else.
Lucky for us, we were able to snag just a few minutes with some brands that plan to wow attendees at the show this year. These notable jewelers run the gamut from first-time exhibitors to show veterans, offering an array of jewels to please a wide customer range.
Below, we got a few questions in with Guzema, German Kabirski, Joyla, Sylvie Jewelry, and Lolovivi.
Guzema (booth #14023)
Year founded: 2016
Location: New York and Ukraine, with worldwide deliveries
What kind of jewelry do you specialize in?
Guzema was created by former Elle fashion editor Valeriya Guzema to represent far more than just exquisite fine jewelry. We have a passion for hand crafting luxurious designs that are often versatile, to inspire you to celebrate your individuality by wearing the jewelry in multiple ways, and by commemorating your most precious life moments. Guzema collections often feature elegant transforming designs that blend contemporary aesthetics with timeless elegance. We utilize responsibly sourced precious metals and gemstones to create stunning and personalized pieces for our clients.
Years exhibiting at the JCK Show: 2024 will be our first time!
What can attendees expect from your booth?
Customers can expect a luxurious and welcoming environment where they can explore our latest jewelry collections and meet Valeriya Guzema herself. Expect to see a range of beautifully crafted rings, necklaces, earrings, and bracelets—each available in your choice of yellow or white 18k gold. This jewelry allows you to tell your own unique story with elegance and sophistication.
One item you’re most looking forward to showcasing: the Guzema Chainfall ring with diamonds in white gold from our Hidden Beauty collection.
One thing off the show floor you’re looking forward to doing in Vegas: Creating lasting memories.
German Kabirski (booth #13023)
Year founded: I've been working independently for more than 30 years. I became known as an American brand in 2020.
Location: The company is based in America, but our manufacturing is in Bangkok, which is why I mostly live in Bangkok.
What kind of jewelry do you specialize in? I primarily work with silver and gold, and I only use natural stones. As for the style, that's up to the audience to define. Some say I work in contemporary jewelry, others see me as a provocateur in the field. Then there are those who simply love my work and feel that my designs are unmistakably different.
Years exhibiting at the JCK Show: I participated several times from 2008 to 2011, primarily as an individual artist. Eventually I grew tired of it, stopped traveling, fell ill, and barely worked for several years. Now, I exhibit as a brand. Or am I not quite a brand yet? Either way, many celebrities in America wear my pieces.
What can attendees expect from your booth? The unexpected.
One item you’re most looking forward to showcasing: I'm not in love with my creations; I simply "give birth" to them and then they go on to live their own lives with their owners. I don't follow their journeys after that. In this sense, I'm like a cuckoo bird.
One thing off the show floor you’re looking forward to doing in Vegas: I'm not sure... I'm not fond of large crowds, and Las Vegas is always bustling with people.
Joyla (booth #12036)
Year founded: 2018
Location: Ocean City, Maryland
What kind of jewelry do you specialize in? The main body of my collection is multicolored natural gemstone beaded necklaces and my affirmation symbol collections. My designs showcase various gemstones in dazzling color combinations, from the warmth of garnet and carnelian to the iridescence of labradorite and moonstone and the mesmerizing blues of turquoise, tanzanite, and topaz. Using vivid colorful stones, I surround them with stylish and affordable 24k gold vermeil.
Years exhibiting at the JCK Show: 6 years with Joyla
What can visitors expect from your booth? Expect my very fun team to greet you with exciting color combinations. My jewelry is fun and so is my team! Expect to laugh!
One item you’re most looking forward to showcasing: I have a quite a few new designs but I have a new London blue topaz necklace and earring combo that is sure to be a total stunner.
One thing off the show floor you’re looking forward to doing in Vegas: Spending time with industry friends. Twenty years in the business and I cannot think of anywhere else I would rather be than with these people. My industry friendships run deep and JCK is the best place to see everyone!
Sylvie Jewelry (booth #LUX903)
Year founded: Spectrum Diamonds (parent company) was founded in 1986; Sylvie Jewelry was born in 2007
Location: Dallas, TX
What kind of jewelry do you specialize in? Bridal Jewelry, men’s wedding bands, fashion jewelry
Years exhibiting at the JCK Show: 25+
What can attendees expect with a visit to your booth?
Luxury 2024 is slated to be our most groundbreaking show ever. Sylvie Jewelry is set to unveil brand new creations in two new categories that serve as a natural extension of our current offering: six new fine jewelry collections and an extensive debut collection of men’s wedding bands, all designed with the iconic Sylvie touch. These two brand new categories follow two major launches in 2024 in our bridal category: Shell Iconelle and Tulira. Shell Iconelle marked the beginning of 2024 with a bold step forward in bridal jewelry, blending Sylvie's signature Shell motif with fresh, trend-forward designs. The Tulira collection was launched in early April. Tulira is a collection of engagement rings and wedding bands deeply inspired by the natural beauty of the Belgian springtime from Sylvie’s childhood, which brings a contemporary and authentic touch to bridal jewelry. All of these collections of fine jewelry will be available and featured at Luxury by JCK this year.
One item you’re most looking forward to showcasing: One particularly bold fashion ring in our new Auravie collection. Customers will get a chance to see this never-before-seen piece, among hundreds of others at the show.
One thing off the show floor you’re looking forward to doing in Vegas: Spending quality time with our retail partners! We like to think some of our customers are part of our chosen family.
Lolovivi (booth #15131)
Year founded: Founded 2 years ago in 2022
Location: New Rochelle, NY
What kind of jewelry do you specialize in?
Stylish, innovative, high-quality, affordable, fine fashion jewelry. At our booth, you will find a premium brand that has everything covered, from fabulous and timelessly modern designs to extensive marketing vehicles that attract a loyal Lolovivi following. Lolovivi also offers free branded display and packaging, trunk shows, extended terms and so much more. Expect nothing less than everything!
Years exhibiting at the JCK Show: 2
What can attendees expect from your booth? Lolovivi is very excited to launch Carat Couture, a line set with 100% cCarbon nNeutral Lab lab-grown diamonds and lab-grown white sapphires. Great style, great value, and great for the planet!
One item you’re most looking forward to showcasing: Our Carat Couture pieces offer everything your customers want—chic solid gold and fashionably chunky solid sterling pieces, all accented with the highest quality carbon neutral, lab-grown diamonds and white sapphires.
One thing off the show floor you’re looking forward to doing in Vegas: We look forward to spending time with retailers because we know that partnership is the key to building a strong business.