Why JIS Fall Pairs Perfectly with the JCK Show
For those that attend the JCK Show in Las Vegas, the holiday season might not be the first thing on their minds—especially in late May and early June. The excitement of discovering new brand and offerings from current suppliers is a major draw for the show, especially with the flexibility of a long summer ahead. But, as always, summer seems to pass in a flash. As we usher in fall, the holiday shopping season jumps up to the top of our minds.
The JIS Fall show, which takes place in Miami, caters to a unique audience. Its proximity to Latin America and the Caribbean makes it a wonderful opportunity for retailers in those locations to access premiere jewelry brands and get their stores stocked for the remainder of the year and beyond. And of course, the timing is perfect for what continues to be one of the busiest shopping seasons of the year.
“There is just a lot of variety in one place,” says Marny de I’Isle, owner and director of Rage Silver and Jolie Jewelry Boutique, located in Oranjestad, Aruba. “[The show has] a great vibe and is good for networking—not only for existing suppliers but also to find new ones.”
Though the jeweler’s retail location is in the Caribbean, de I’Isle makes the trip to the JCK Show in Las Vegas as well. “I usually go to JCK for networking, looking at newness and placing orders for later delivery” de I’Isle says. “At JIS I do a lot of cash and carry, mostly because of the timing. So I tend to buy more there.”
If the JCK Show is the place to discover new trends and suppliers, JIS might be the final shopping trip that solidifies those observations—the event one must attend to complete the year’s stock of the styles that are certain to sell, based on a summer of consumer demands and sales observations. It’s fast, efficient, and regionally diverse (and who can resist an autumn trip to Miami?).
If JCK is the big picture, JIS is the ultimate one-two punch for your business—a perfectly timed chance to restock, react to what’s selling, and set retailers up for the busiest time of year.