Hot Holiday: The Best-Selling Jewels For the 2022 Season
The holiday sales season is just beginning, and at this point most retailers have an idea of what they’re planning to sell and market this year.
Whether they picked up their future best-sellers at this year’s JCK show in Las Vegas or touched base with their go-to brands and designers in recent months, the wheels should be in motion for those holiday displays, social media communications, and other marketing plans.
For a little extra help, we asked our exhibiting brands what they think the best-selling pieces will be this holiday season. In their responses, we see a number of common themes—big, bold, and colorful; stackable and layerable pieces; and plenty of gold.
Below, see their thoughts and predictions on the best-selling styles and categories to stock now if you can, or gather from your store for those hot holiday displays.
Hummingbird pendant in 14k white and yellow gold and black rhodium with 0.21 ct. t.w blue sapphires and 0.02 ct. t.w. diamonds, $900; Denny Wong
Butterfly ring in 14k yellow gold with 0.2 ct. t.w. diamonds, $2,875; Vahan
“Diamonds are always a good idea, but this holiday season we are seeing such a demand for a gold and diamond combo! People are seeking pieces that are stylish and say ‘wow,’ but that they can stack and wear every day. It might be fall and pumpkin spice season, but the flirty-ness of the beautiful butterfly is back—from the red carpet to social media style mavens, the butterfly is making an elegant (but fun!) appearance.” – Lara Kalayjian, creative marketing director, Vahan
Permanent bracelet in 14k yellow gold with 0.05 ct. diamond, $410; Brevani
“Permanent bracelets are in-demand jewelry for the holidays because it’s not just a piece of jewelry, it’s an experience you can do with your family and friends. With Brevani’s permanent bracelets there’s extra sparkle with the addition of a beautiful pierced diamond.” – Brevani
Bangle bracelets in 18k yellow gold with spinels, sapphires, and tourmalines, $8,300 - $14,500; Lauren K
“With the return of parties to our regular social calendars, Lauren recommends big and bold cocktail rings or statement bangles as a must-have accessory now.” – Lauren K Fine Jewelry
Ring in 18k white and yellow gold with 5.63 ct. green tourmaline, 0.91 ct. t.w. baguette diamonds, and 0.4 ct. t.w. diamonds, $16,248; Yael Designs
"I think the most in-demand items for the holidays are jewelry pieces with topaz and tourmaline. Very popular with consumers lately, topaz and tourmaline's bright and cheerful colors will uplift any spirit during the holidays." – Yehouda SaketKhou, Yael Designs
Estrella bangle in 14k yellow gold with 0.25 ct. t.w. diamonds, $4,575; Vdora
“This holiday season we see 14k yellow gold as the jewelry item that will be on every woman’s wish list.” – Vdora
Necklace in 18k yellow gold with 4.955 cts. t.w. green and pink tourmaline, yellow citrine, blue topaz, and purple amethyst, price on request; Brenda Smith
“I see consumers leaning towards color. Color can be layered with traditional diamond pendants and chains. It’s a great addition for changing up your jewelry wardrobe. You can also mix white and yellow gold to create your own look and style.” – Brenda Smith, Brenda Smith Jewelry
Cocktail ring in 18k white gold with yellow sapphire, colored sapphires, and diamonds, price on request; Sofragem
“The most in-demand products for the second part of 2022 are multicolored pieces—colorful cocktail rings!” – Cedric Garnier, Sofragem
Tennis necklace in white gold with diamonds, price on request; Shy Creation
“Tennis necklaces are coming back in a big way—reimagined! No longer a standalone piece, they are coming back to life with so many fun variations: different settings, colors, shapes, widths. Right now, I like to stack three different styles, varying in length, settings, and diamond shapes—it adds a lot of texture which I am loving at the moment.” – Kathy Dayan, Shy Creation
Luminous collection ring in 18k yellow gold with 6.9 cts. t.w. rubies, price on request; Kouzoupis
“I strongly believe that every season has its own character, a specific aura which inspires people to show different aspects of their personality and resonate with the season’s vibes. Therefore, jewelry during the winter holiday season needs to emanate warmth and affection. Retailers should focus on that notion and, taking into consideration the worldwide events that transpire, try jewelry with vivid colors, warm hues, and unique designs which relay this season’s love, compassion, and kindness.” – Antonios Kouzoupis, Kouzoupis Jewelry
Stella three-stone ring in 14k yellow gold with diamonds, $2,560; Kirk Kara
“A yellow gold three-stone ring is perfect for the fashion-forward couple who wants to accentuate our handcrafted filigree and intricate vintage milgrain details. Set with a fancy center stone or even side stones, yellow metal blends seamlessly with the rest of today’s trending everyday jewelry.” – Angela Karaguezian, Kirk Kara
Stacking bangles in 14k white and rose gold with gemstones and diamonds, prices on request; Bellarri
“Stacking rings and bracelets are going to be a winning combination this holiday season. All metals, textures, and shapes will intertwine together—no limitations.” – Bellarri
Kymbal collection pendant in sterling silver, black ruthenium, and 18k gold vermeil, price on request; Jorge Revilla
“The stacking necklaces trend is still going strong—if you have a collection of pendants you’d normally wear one at a time, we suggest that learning how to layer necklaces might be the key to updating your look. Mixing metals doesn’t have to be a scary feat—wearing silver and gold jewelry together is a low-key way to spice up your jewels.” – Jorge Revilla
Spicchio expandable bracelet in 18k white gold with rock crystal, black obsidian, and 0.33 ct. t.w. diamonds, price on request; Sanalitro Gioielli Milano
“The most in-demand items for the 2022 holiday shopping season, as far as we are concerned, are definitely our expandable bracelets—Spicchio. Currently our best-selling jewelry, we have studied new color combinations for the winter season, like black obsidian, chalcedony, tiger’s eye, grey agate, and more.” –Massimo Sanalitro, Sanalitro Gioielli Milano
Earrings in platinum with 10.19 cts. t.w. pear-shape kunzite, 3.2 cts. t.w. trillion-cut violet spinel, and 0.83 ct. t.w. diamonds, $18,000; Omi Privé
"We've seen a desire for striking yet complementary color combinations lately, like our new platinum earrings where the purple undertones of the center kunzites are brought out by the deep violet spinels on top." – Natalie Rodrigues, director of marketing, Omi Privé
Fanny necklace, $298; Évocateur
“Bold gold pieces, especially cuffs and large statement necklaces. Oversized gold chains that make a bold statement—either solo or layered with over-the-top pieces.” – Évocateur
Arabesque oval locket in sterling silver, $245; Anatoli
“This year we’re seeing robust demand for two of our perennial holiday best-sellers, lockets, and pearls. Both collections capture the timeless allure of modern heirlooms and this season’s revival of sterling silver.” – Anatoli
Ring in sterling silver with lab-grown green sapphire and lab-grown diamonds, $350; Lafonn
"It's all about the lab-growns this holiday season. As today's retail landscape rapidly evolves, so do consumer budgets. Our industry is witnessing the meteoric rise in awareness and demand for lab-grown gemstones, and Lafonn's Kaleidoscope collection answers the call for color with fancy, lab-grown sapphires in a range of mesmerizing colors, from $175 msrp." – Lauren McCawley, Lafonn PR & Marketing Director