Stock Tips For a Golden Holiday Season
JCK exhibitors share their best-selling styles to stock now
Going into the busiest shopping season of the year, the industry is humming with the undercurrent of a much talked about subject—gold. As prices continue to shatter records, some retailers might be wondering how to approach the pieces that decorate their showcases for the 2025 holiday season, and whether to pass those price increases onto their customers.
While gold might be the hot topic of the holidays, it’s not the only one. Current trends like bezel-set gemstones, pops of bright color, and classic engagement styles are all at the top of the list.
JCK exhibitors chime in on what they think will be the best sellers of the season—it’s not too late to stock up!
Ring in 14k yellow gold with 0.73 ct. t.w. ruby and 0.15 ct. t.w. diamonds, $2,150; Artistry, Ltd.
“We are currently recommending our new plain gold, diamond, precious color, and semi-precious color jewels to [NC1] our retailers for the holiday season. Based on feedback from our retailers the past few months, we are predicting that styles with bezel set stones will continue to be popular this year, like Taylor Swift’s engagement ring!” – Artistry, Ltd.
Ring in yellow gold with multicolor sapphires, price on request; Gemcolorz
“As we approach the holiday season, we are finding that market trends point toward a growing preference for lightweight gold jewelry adorned with exotic and semi-exotic gemstones. With gold prices remaining high, consumers are seeking pieces that deliver luxury and elegance without the weight—making refined, value-conscious designs more desirable than ever.” – Gemcolorz
Cathedral engagement ring in 14k yellow gold with 0.33 ct. t.w. diamonds, $5,220 (setting only); Kirk Kara
“This season, brides are drawn to timeless, romantic details—oval centers, floral engravings, and feminine silhouettes.” – Kirk Kara
Lynq earrings in 18k yellow gold with 0.51 ct. t.w. diamonds, $4,950; Fana
“With prices of gold escalating, gold jewelry has become quite a luxury, making it one of the most sought-after categories for the holiday season. Earlier this year, Fana introduced a new 18k and diamond collection and expect these pieces to have continued success going into the ’25 holiday season.” – Fana
Ring in platinum with 6.65 ct. moonstone, 0.76 ct. t.w. green beryl, 0.33 ct. t.w. spinel, and 0.92 ct. t.w. diamonds, price on request; Omi Privé
“We are telling retailers to reach out now and be proactive to make sure your store is stocked with unique and one-of-a-kind pieces. Enhanced clienteling and personalization will be key, with tailored offerings for customers.” – Omi Privé
Serene ring in sterling silver with enamel and CZ, $349; Meditation Rings
“This holiday season, we’re seeing strong momentum around yellow gold vermeil, pearlescent accents, and playful enamel details—all of which bring a warm, luxurious feel to jewelry while remaining contemporary and giftable.” – Meditation Rings
Necklace in 14k yellow gold with 0.259 [NC1] ct. t.w. dimaonds, price on request; Breuning
“Based on our experience to date, we can say that engagement rings are always popular during the Christmas season. Customers get engaged, and our classic rings with a six- or four-prong setting between 0.15 and 0.25 ct. are in high demand. The trend has also shifted strongly toward yellow gold with platinum due to the sharp rise in the price of gold.” – Breuning