JCK Launches JCK Pro & Expands Year-Round Digital Offerings
Norwalk, CT (February 5, 2021) - JCK, The Jewelry Industry Authority, has launched today a new content subscription service, JCK Pro, that provides an all-access pass to the thought leaders, brand strategists, innovative designers, and influential media on the cutting edge of the jewelry industry.
JCK Pro subscribers will have exclusive access to new areas of content on JCKonline.com, which include JCK Talks, JCK’s renowned education programming, and expanded journalism from JCK Magazine. Subscribers also receive VIP experiences onsite at the JCK show, the jewelry industry’s leading and largest event in North America. Each month, JCK Pro will release to subscribers fresh on-demand content and relevant resources in a variety of formats – articles, videos, interviews, whitepapers and more.
“No other jewelry industry service offers this level of access to experts in luxury, retail, jewelry design, HR, business management, marketing and more from JCK and our wide partner network from leading organizations in and outside the industry. It’s why we consider JCK Pro more than a membership. At JCKonline.com and through the JCK Pro subscription, you can find the resources, trends and business insights to enrich your career or business and pair that with the unmatched networking JCK provides to improve your connection with the industry,” says Kate Youngstrom, Director of Content & Community at Reed Exhibitions.
The majority of JCK Pro perks are found at JCKonline.com, which this week revealed a newly optimized design with expanded content that evolves JCKonline.com into the single destination to source in-depth jewelry industry coverage, on-demand learning, entertaining business resources, and vital business connections and product discovery. Regular visitors to the site will notice a homepage that connects all JCK’s brand elements – JCK News, JCK Magazine, JCK Talks, JCK Events and JCK Pro – in one unified home. Two other new areas of interest include JCK Magazine’s enhanced digital-first format with a new series of featured stories by its award-winning editorial team and the new JCK Talks section that houses exclusive JCK Pro content of on-demand resources from high-value experts in and outside the industry.
The February JCK Pro content drop includes:
- Trends: JCK Talks Trends - 2021 Designers & Gemstones, on-demand video with Randi Molofsky of For Future Reference, Carol Woolton of British Vogue, Stuart Robertson of Gemworld International interviewed by JCK Editor in Chief Victoria Gomelsky.
- Digital Marketing: Are Influencers Still Relevant? Featuring strategists from 360i, DSW Inc., and Warner Media from madconNYC, a unique resource for brand marketers who want to learn about the latest tools, tech, and trends shaping modern marketing.
- Bitesize Bootcamp: “The 2021 Most Important Marketing Practices,” the first of a Bitesize Bootcamp video series with social marketing experts at The Smithee Group.
- Security & Tech: “Safer & More Secure Storefronts,” the first in a video series from the store security experts from ISC – the largest converged security trade event in the United States – that discusses how to keep your customers, staff and products safe.
- Magazine: Access to the Pro series of in-depth online magazine articles by the award-winning JCK editorial team, found at jckonline.com/mag-features
Additional content available on-demand with the annual JCK Pro subscription package includes the JCK Magazine archive of issues to 1995; exclusive on-demand video series on pressing business topics; virtual networking events; registration to upcoming JCK Talks online conference; a downloadable copy of the JCK State of the Jewelry Industry Report; and more.
JCK Pro is one of two digital resources that JCK is developing in 2021 to address the needs of its audience year-round, in addition to the vital business connections and product discovery it will facilitate in person during the JCK and Luxury shows this August. Coming this spring, JCK will launch, Jewelers Source by JCK, an online B2B jewelry marketplace and meeting platform powered by BOSS Logics – an established leader in virtual jewelry meetings. Jewelers Source by JCK will take the jewelry industry to the next level of innovative sourcing; qualified buyers will have access to discover products and brands and conduct true to life virtual meetings with jewelry designers, manufacturers, and service providers from the entire global jewelry industry.
“JCK, both the magazine and shows, are the jewelry industry authorities for news and product discovery, and at its core, JCK is the source for the vital connections and insight that support jewelry professionals in their careers and businesses. Last year provided an opportunity for us to pivot to a virtual experience, gain valuable insights from our virtual event and listen to the needs of our community in this new retail and business climate. Each of our new year-round resources – JCK Pro, the expanded JCKonline.com, and the coming online jewelry marketplace – are designed to develop and grow in response to our customers’ and readers’ needs. We are proud to offer a new robust destination to bring our industry together and drive it forward alongside our live events, by offering the most comprehensive year-round resources for the jewelry industry,” states Sarin Bachmann, Group Vice President, Reed Jewelry Group.
To celebrate the first subscription service of its kind tailored to the entire jewelry industry, JCK is offering a special introductory discount of 20% off the $249 annual rate with promo code GOPRO21. Learn more and subscribe at jckonline.com/pro.
Jen Cullen Williams, Luxury Brand Group
Lauren Thompson, Marketing Director, JCK & Luxury
JCK is the single destination year-round for jewelry professionals to gain access to: news & expert insight, vital business driving events & connections, career development resources, and product discovery. As the industry authority, its news and event platforms attract a community of the most influential jewelry professionals who are looking to discover and buy what’s new, next and innovative. The JCK & Luxury by JCK shows provide the most important days for the U.S. jewelry market to drive sales throughout the entire year. This is where the jewelry and watch industry will reunite to share their passion for products and innovation through personalized experiences that cannot be replicated—all within a secure and safe environment. For more information on JCK, visit jckonline.com.
About Reed Jewelry Group
Reed Jewelry Group, a division of the world's principal events organizer Reed Exhibitions, is the jewelry industry's partner in print, digital and face-to-face communications. A trusted industry leader, Reed Jewelry Group operates the top jewelry trade shows: JCK, LUXURY by JCK, and Jewelers International Showcase (JIS). Additionally, Reed Jewelry Group owns JCK Magazine, the industry authority on the latest trends, technology and retail practices for manufacturers, designers, retailers and other influential figures who drive the jewelry business.